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UX Design

What is UX design or user-centered design​

User experience design or user-centered design is a holistic approach to designing interactive systems with the goal of achieving an optimal user experience. Only if the needs of the user and the context of use are known and taken into account during development can interfaces be designed to be intuitively usable and successful.

Good human-centered products and services are only created through consistent user involvement. All user-centered design processes and methods such as design thinking, service design, lean UX, or design sprints fundamentally consist of these four building blocks: understanding, exploring, designing, and testing.

UX design building block: Understand​

The goal of the this phase is to gain a deep and fundamental understanding of the users, the domain, the product, its application context, and all associated frameworks. In order to achieve that, we rely on User Stories.

UX design building block: Explore​

Exploration is all about ideas and solutions: a wide variety of creative methods are used to explore possibilities and uncover innovation potential. The results of user research often serve as the basis for this process. What becomes particularly clear during exploration: UX Design is an iterative approach. In this phase, one relies on joint workshops in interdisciplinary teams, something that is – due to our project's inherently interdisciplinary nature – easily conducted as part of our User Studies.

UX design building block: Design​

Based on the results of the Understand and Explore phases, this phase involves developing concrete concepts and visualizing them. In the vast majority of cases, one develops a prototype that represents the requirements that were defined together.

UX design building block: Test​

Only by testing with users does the development process become truly user-centric. One applies an agile and iterative approach and incorporates valuable user feedback directly into the design process again. More on our approach to software testing in user studies can be found in the section on User Studies.